Facebook as a Social Media Platform on Selected Beach Destinations in Laiya, San Juan, Batangas
Jvye Ketwleih D. Lachica1, Rizza Loraine D. Gomez2, Ayrizch F. Landrito3, Dr. Ernesto C. Mandigma Jr.4
De La Salle University – Dasmariñas
Dasmariñas City, Philippines
DOI: https://doi.org/10.54476/iimrj338
ABSTRACT
This research examined the effectiveness of using Facebook as a social media platform on a selecting a beach destination in Laiya, Batangas, which is a known tourist spot that offers pristine beaches and a quick getaway. This was presented through the respondents’ assessment. This research used a guide to propose a blog concerning the effectiveness of Facebook as a social media platform on beach destination selection in Laiya, Batangas. The researchers used quantitative research method and survey questionnaires to collect data and information. There were 200 respondents in the study who answered the survey questionnaire. The result showed that majority of the respondents who visited the resorts in San Juan, Batangas were young adults aged 19 to 24, female, with an educational background of college graduate. When it comes to the assessment of the respondents on the effects of social media on the tourism based on influence, the result showed that the highest mean was found in “I was satisfied on the destination.” When it comes to the expectation, the result showed that the highest mean was found in “the destination must be relaxing and recreational.” When it comes to the experience, the result showed that the highest mean is found in “I was satisfied on the destination.” All respondents agreed with the statements regarding influence, expectation, and experience which means that while there was a significant difference between the experience, age, and educational attainment of the respondents, the use of social media on tourism destination is effective.
Keyword: Expectation, Experience, Social Media, Quantitative Research and Philippines.