Youth’s Exposure to Social Media and Its Influence on Political Engagement in A Private Educational Institution in Lipa City, Batangas
Shiela Mea L. Rodriguez1, Dr. Minerva A. Chavez2
https://orcid.org/0009-0004-3107-89831, https://orcid.org/0000-0002-3656-10162
shielamea.rodriguez@ub.edu.ph1, minerva.apita@ub.edu.ph2
University of Batangas, Lipa City1-2
Gov. Feliciano Leviste Road, Marauoy, Lipa City, Batangas, Philippines
DOI: https://doi.org/10.54476/ioer-imrj/377250
ABSTRACT
This study examines the relationship between youth exposure to social media and its influence on political engagement within a private educational institution in Lipa City, Batangas. With platforms like Facebook, TikTok, Instagram, and X (formerly Twitter) reshaping political discourse, young individuals gain access to diverse political content but also face risks of misinformation. As social media becomes a primary source of political information, this study aims to assess its role in shaping students’ political attitudes, behaviors, and awareness of misinformation. Using a descriptive-quantitative approach, the study surveyed 350 purposively selected respondents. A researcher-made questionnaire measured social media usage, political engagement, and misinformation awareness. Data analysis included descriptive statistics and correlation tests to determine significant relationships. Findings revealed that 65.7% of respondents spent over four hours daily on social media, making it a dominant source of information. While social media exposure moderately influenced political awareness and online discussions, its impact on active participation, such as attending protests or voting, was less pronounced. Despite frequent exposure to political content, respondents expressed skepticism about its credibility, highlighting the need for media literacy. The study concludes that social media significantly shapes youth political engagement but also presents challenges related to misinformation. To address this, intervention programs focusing on digital literacy and responsible social media use are recommended. By equipping youth with critical thinking skills and fostering informed civic participation, these initiatives can help counter misinformation and enhance meaningful political engagement.
Keywords: Youth, Politics, Engagement, Misinformation, Social Media
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