Utilization of E-money on the Students Impulsive Buying Behavior Among Students in MMCM
Harl Francis Leigh U. Dawa1, Are Jay M. Castro, LPT, MATCC2
Lyceum Philippines University – Davao
Davao City, Davao del Sur, Philippines
DOI:
DOI: https://doi.org/10.54476/ioer-imrj/207761
ABSTRACT
This study investigates the influence of E-money usage on impulsive purchasing behavior among Senior High School students, addressing growing concerns about the effects of evolving financial transaction methods. Using a quantitative research approach and correlational analysis, including Spearman’s Rho, the study examines the relationship between E-money usage and impulsive purchasing tendencies. A representative sample of 100 students was selected through random sampling to provide comprehensive insights. The findings reveal a high level of impulsive buying behavior among the respondents. However, the study found no significant differences in E-money utilization across demographic factors such as strand, age, gender, and grade level. These results emphasize the need for personalized financial education interventions aimed at fostering financial responsibility. The study also recommends expanding research on students’ impulsive buying habits to better understand and mitigate these behaviors. In conclusion, promoting healthy financial habits is essential for addressing the potential risks posed by impulsive spending in an increasingly digital economy.
Keywords: Impulsive Buying Behavior, Utilization of E-money, Relationship, Senior High School Students